Media Advertising Criticism Essay Example | Topics and Well Written Essays - 2500 words

Media Advertising Criticism - Essay ExampleThe major role of publicizing is to gain sale of productions and services, in addition to creating and maintaining the brand identity and image. It also entails communicating the change that exists in the product line and introducing a new product or service (Bartels 46). It is also viewed as a halcyon representation of products to make customers, consumers and the public aware of the existent products. In other words, it lets potential users, buyers, and the public as a whole become familiar with the various brands of products, goods and services found in the market. Advertising has face various criticisms regarding the content, ethics, privacy and the cost of the adverts. In this essay, we are going to discuss the reasons why publicizing is substantive disregardless of the criticisms that have been lodged against it (Beckman 70). Additionally, we shall examine in details slightly of the issues that bring ab appear the criticisms o f advertising. For instance, that it does not nurture other peoples privacy and that it lays emphasis on inaccurate or inappropriate content. Beckman brings out the fact that media organizations at times misinterpret and withhold relevant facts because they are subverted by the advertisers demands. ... They believe that tobacco adverts may convince the younger generation that smoking is cool, yet is not. In some countries such as Canada, Europe, South Africa and New Zealand, the advertising structure operates in a system of self-regulation where advertisers, media and advertising agencies agree on the code of advertising standards that all stakeholders try to uphold. This aims at ensuring that the advertising is decent, legal, truthful and clean (Beckman 89). Thousands of policy researchers, opinion makers and politicians often wish to transmit info to the larger public. In order to do that successfully, they need a medium of communication. Therefore, media organizations always s erve as the intermediaries of conveying such messages. Transmission of information and news to the public is extremely expensive, and this has prompted media organizations to significantly depend on advertising in order to secrete some of their costs. There are few organizations and corporations that spend heavily on adverts, and this has compelled media agencies to accept advert orders from them irrespective of whether they violate the media ethics or not (Bartels 100). Advertising in its essential nature boldly appeals to the self-seeking of customers for the patent and selfish gain of the capitalists. Therefore, criticizing advertising is to criticize capitalism and ethical egoism (Albion 48). Anderson makes us regard that, in the psychological point of view, people are in control of their mind thus, they cannot be manipulated unless they lay off it. There are three facts that uphold this statement. First, reason is volitional, a fact that negates determinism thus, removes th e support for the view that advertising possesses