Market Orientation Benefit an Organization Essay Example for Free

foodstuff Orientation Benefit an Organization EssayDefinition of Market Orientation A business overture or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of customers. prove also product preference and sales orientation. Market orientation perspectives include the decision-making perspective, grocery store intelligence perspective, culturally based behavioral perspective, strategic perspective. Developing a Market Orientation An Organizational Strategy Perspective. transnational Journal of Research in Marketing, and customer orientation perspective. Corporate culture, customer orientation,According to them, the securities industrying construct is a business philosophy, whereas the term market orientation refers to the actual implementation of the merchandise concept. They added that a market orientation appears to provide a unifying focus for the efforts and projects of individuals and departments within the organization.On the o ther hand, the market orientation as the organization culture that most effectively and efficient creates the necessary behaviours for the creation of superior rate for buyers and, thus, continuous superior performance for the business.As such, they consider market orientation as an organisational culture consisting of terce behavioral components, namely, i) customer orientation, ii) competitor orientation and iii) interfunctional coordination.Product Orientation A business nuzzle or philosophy in which whatever a company makes or supplies is the focus of the managements attention. See also market orientation and sales orientation.Customer Orientation 1. General A party that receives or consumes products (goods or services) and has the energy to choose between different products and suppliers. See also buyer. 2. Quality control Entity within a strong who establishes the requirement of a process (accounting, for example) and receives the output of that process (a financial sta tement, for example)from one or more inner(a) or external suppliers.An organizations strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product change integrity in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the macrocosm of a marketing plan1. General A motivating force that compels action for its satisfaction. Needs shed from basic survival needs (common to all tender beings) satisfied by necessities, to cultural, intellectual, and social needs (varying from attribute to place and age group to age group) satisfied by necessaries. Needs are finite but, in contrast, wants (which spring from desires or wishes) are boundless. See also Maslows hierarchy of needs. 2. Marketing A driver of human action which marketers try to identify, emphasize, and satisfy, and around which promotional efforts are organized.Sales Ori entation A business approach or philosophy that focuses on promoting sales of whatever a company makes or supplies, through marketing and sales calls. See also market orientation and product orientation.